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As part of a three-year communications strategy, this campaign aims to lift brand awareness and increase breast screening rates, particularly among new screeners and priority groups, including multicultural, Aboriginal and Torres Strait Islander, and LGBTIQA+ communities. 
 
The campaign inspires women to consider the deeper reasons behind screening for breast cancer, encouraging them to prioritise their health so they can fully enjoy everything life has to offer. By encouraging women to have a breast screen every 2 years, the campaign supports them in preparing for a healthier future, cherishing life’s moments. 

Please download the assets below to help us promote this campaign in your community.

Screen for the big things and the little things. Screen for new adventures and the time of your life. Screen for the ones you love, and the ones you are going to love.   

75% of breast cancers occur in women over 50. If you are aged 50 to 74, book a free 10-minute breast screen, every 2 years, so you can enjoy everything life has waiting for you.   

Don’t just screen for tomorrow, screen for life.   

The campaign’s call to action is to encourage women to learn more about breast screening and the importance of early detection of breast cancer. We know education and awareness lead to appointments, which can be made at breastscreen.org.au or call 13 20 50.

At BreastScreen Victoria, we save lives and reduce the impact of breast cancer through early detection.  

We invite women and trans and gender-diverse people aged 50 to 74, without breast symptoms, to have a free, 10-minute breast screen every 2 years. 

Breast screens with us are performed by woman radiographers and do not require a Medicare card or doctor's referral. With over 50 clinics and 2 mobile screening services across the state, you can choose a clinic that is convenient for you. 

To book an appointment visit breastscreen.org.au or call 13 20 50.